The Organization providing the website will not meet the needs unless a website meets the needs of the intended users. Website development should be user-centered, evaluating the evolving design against user requirements.
The first step is to define the business intended context of use, key scenarios of use and objectives. This helps priorities design and provides a focus for evaluation. The design should take account of established guidelines for web writing style, navigation and page design. Representative end users should evaluate the site structure and page design. Management and maintenance is important to maintain usability.

TechnoPlanet Enterprise uses a wide range of techniques to tailor and research solutions that fits your business objectives, including ideation sessions, proposition analysis, customer needs mapping, usability testing, benchmarking and touch point integration studies.

Website Design

Design is a mission-critical factor for digital marketing. Excellent web design can help to propel a brand to new heights of sales and marketing performance just as mediocre design can harm its potential in these areas.

While technology provides the core foundations that enable digital marketing to work, customers impressions of a brand are essentially tied to the visual interaction they encounter on the Web, which relies heavily on design architecture and aesthetics to enhance and optimize this customer experience.

Why is Website design so important to sales and marketing performance?

• Organizes site content in a hierarchical manner to give greatest emphasis to a site’s most significant content and features
• Creates navigation that makes it easier for customers to move from gathering information to understanding content.
• Differentiates a brand from its competitor’s websites
• Captures consumer attention through photographs, graphics, text and other elements and their arrangement
• Reaches global users in a superior manner through culturally-appropriate themes, colors, features and content
• Creates more positive and rewarding online experiences for customers and builds more positive impressions of brands

Web Content

Business content is a major Website issue because the quality of presentation and usefulness of the content determine whether a potential customer will be attracted to, or driven away, from the site. TechnoPlanet Enterprise uses methods like:

• Using clear concise text with proper spelling and grammar to describe the business
• Providing contact information where ever its necessary
• Using simple background colors and textures
• Making regular changes to the website
• Creating FAQ’s for product and service websites
• Provide efficient Navigation
• and many more things which will keep the site at its best